Planning that bends to your life.
Six simple steps — most people are done with the first one in two minutes.
- 1
Share your goals and tastes
Age, height, weight and activity give us your estimated energy needs. Then tell us what you love, what you skip, any allergies, and what kitchen tools you have.
- 2
We calculate your targets
Calories come from the Mifflin–St Jeor equation, adjusted gently for your goal and never below safe minimums. Protein, carbs and fat follow from there.
- 3
Your week is built
Meals are picked to match your diet style, equipment, prep time and budget, then each portion is scaled to hit your targets.
- 4
Tweak anything
Swap a meal, adjust a portion, repeat a favorite or regenerate a whole day. Totals update instantly.
- 5
Shop once
Ingredients are combined into one list by aisle. Tick off what's already in your pantry.
- 6
Ask Poppy
Need something cheaper, sweeter, or microwave-only tonight? Just ask — Poppy proposes a change and waits for your OK.